1. Why Should I Attend This Course?(The Course Aim)

This course aims to equip participants with the knowledge and practical tools required to design, conduct, and interpret market research effectively for better business decision-making.

It focuses on understanding customer behavior, market trends, and competitive dynamics using both qualitative and quantitative techniques.

By attending this course, participants will gain the analytical insight needed to identify opportunities, assess risks, and formulate evidence-based marketing strategies that drive growth and profitability.

2. Who Should Attend This Course?(The Target Audience)

This course is ideal for:

• Marketing managers, business analysts, and product development professionals.
• Entrepreneurs and decision-makers seeking to make data-driven marketing and investment decisions.
• Sales and business development professionals who want to understand market behavior and customer trends.
• Anyone involved in strategic planning, brand positioning, or customer insights analysis.

3. Our Course Methodology

At LOGOS Prime, we deliver this course through a blended experiential methodology that integrates interactive lectures, real-world case studies, and guided research simulations.

Participants learn how to plan research projects, design questionnaires, interpret data, and transform findings into actionable insights.

Through hands-on exercises and group discussions, learners will analyze sample data, assess customer feedback, and apply modern tools and digital analytics techniques used in today’s competitive marketplace.

4. Objectives of This Training Course

By the end of this course, participants will be able to:

• Understand the key concepts, types, and stages of market research.
• Differentiate between qualitative and quantitative research methodologies.
• Design effective research plans and sampling frameworks.
• Collect, analyze, and interpret market data using modern analytical tools.
• Translate research findings into actionable marketing and strategic decisions.
• Evaluate market opportunities and customer preferences to improve business performance.